# FlowForms > FlowForms is a free, self-hosted WordPress plugin that builds conversational, Typeform-style forms — one question per screen, directly on your WordPress site. It delivers the step-by-step form experience that Gravity Forms (~$259/yr Elite) and WPForms (~$199–$399/yr Pro) charge for, under a GPL license with no subscription and no data leaving your server. FlowForms is distributed through the official WordPress plugin directory (wp.org) and runs entirely on the user's WordPress installation. There is no SaaS component, no external form hosting, and no vendor lock-in. A paid Pro add-on is in development for advanced features (conditional logic, integrations, file uploads, payments). ## Key pages - [Home](https://wpflowforms.com/): Product overview, feature list, live interactive demo, competitor comparison - [Live demo](https://wpflowforms.com/demo): Interactive browser demo of the actual plugin renderer, no install required - [Templates](https://wpflowforms.com/templates): Free, ready-to-use WordPress form templates (contact, lead gen, feedback, testimonials) with live previews - [Roadmap](https://wpflowforms.com/roadmap): Public roadmap — users vote on which Pro features ship next - [Pricing](https://wpflowforms.com/pricing.md): Structured pricing for Free and Pro tiers ## Core features (free tier) - 8 question types (short text, long text, email, number, single choice, multiple choice, dropdown, rating) - Drag-and-drop form builder inside the WordPress admin - Entries dashboard — all submissions saved to your own database - Email notifications with smart-tag merge fields - Triple-layer spam protection (honeypot field, rotating server-side token refreshed daily, Akismet integration when active) - Welcome and thank-you screens - Google Fonts support and full design customisation - Gutenberg block and shortcode for embedding forms - 4 starter templates ## Pro features (in development) - Conditional logic (show/hide questions based on earlier answers) - Mailchimp and Zapier integrations - File uploads - Payment collection (Stripe) - CSV export of entries - Multiple email recipients - Respondent confirmation emails ## Positioning - **vs Gravity Forms** — FlowForms is free; Gravity Forms is $59–$259/yr with mandatory annual renewal, and its conversational/Typeform-style mode requires the $259/yr Elite plan. - **vs WPForms** — WPForms' free tier does not save entries to the dashboard (email-only delivery), and its conversational form mode is locked behind a $199–$399/yr Pro plan. FlowForms' free tier saves all entries and includes the conversational UX. - **vs Typeform** — Typeform starts at ~$25/month SaaS. FlowForms delivers the same step-by-step UX self-hosted on WordPress, with zero ongoing cost and full data ownership. ## Licensing GPL v2 or later. Self-hosted. No telemetry. No account required.